Serum Lab
Serum Lab ® is an exclusive cosmetic line, unique in the world and entirely made in Italy that uses whey in complete replacement of water.
The moisturizing, antioxidant and healing properties of this precious element have been known since ancient times, and today, its combination with other natural cosmetic ingredients has given rise to a line of innovative high quality beauty treatments. Certified by the best experts and institutes, respecting the environment and nature.
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AN ANCIENT COSMETIC, NOT FOR MANY.
The cosmetic and therapeutic properties of milk are known since ancient times. Queen Cleopatra used to immerse herself in it completely to maintain her beauty and preserve her glowy skin. In her case the story tells that not less than seven hundred donkeys produced the milk for her daily baths. Even Poppea, second wife of roman emperor Nerone, loved and used to enjoy this ritual.
…to erase wrinkles, make the skin more delicate and maintain whiteness” (Pliny the Elder)
The famous greek doctor Teofrasto recommended to sponge or wash inflamed skin with it, as he understood that the probiotics contained in whey were responsible for the restoration of skin’s natural acidity; and so he began to use it for inflamations and bacterical infections.
Today whey still has these properties and it’s used to produce high-end cosmetics and to treat various skin diseases.
From milk to skin
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Made in Italy
All production is based in Italy. The use of milk in cosmetics is profundly linked with our history since the Roman Empire. Today, in milk production, we are an excellence recognised worldwide and we only use whey sourced from the controlled and renowned Parmigiano Reggiano production.
Italian Quality, what else?
Certified Effectiveness
Our products are dermatologically tested for sensitive skin. They’re also tested in accredited labs to verify the anti-age, lifting an hydrating benefits.
Ethical, Ecological and Eco-Sustainable
We select our suppliers on the base of shared ethics. Our products are not tested on animals. We strive to produce eco-sustainable packaging with minimal percentage of plastic and with the goal of reducing its use to zero. We salvage and reuse a waste product and we advocate for a circular economy. We don’t use water and in doing so we achieve a minimal environmental impact.
Natural Ingredients
We use almost 98% of raw materials from natural origin and organic ingredients such as oils and plant extracts. NO alcohol, parabens, palm oil, OGM products, petroleum derivatives, silicones or artificial colouring. Gluten free and without any allergens other than those derived from milk (but it can be used by lactose intolerants).
All our products are dermatologically tested for sensitive skin.
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Burro di karité
È ricco di antiossidanti in grado di proteggere la pelle dalle aggressioni esterne, la vitamina E la lascia morbida ed elastica, mentre la vitamina A previene le rughe.
Acido ialuronico
Restituisce volume alla pelle che risulta elastica e idratata grazie alla produzione di collagene. Contrasta l’invecchiamento biologico della pelle agendo su rughe e linee di espressione.
Argan
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Limone
Azione antisettica in grado di trattare la pelle impura. Mantiene giovani i tessuti, prevenendo i segni del tempo. Proprietà antiossidanti, purificanti e drenanti, indicato in caso di problemi di circolazione.
Myrtle
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SOCIAL RESPONSABILITY
FREE OF CHEMICAL
STRICT NATURAL FORMULATION
Emilia-Romagna
Emilia-Romagna is a region of North Eastern Italy overlooking the Adriatic Sea. It is composed of the union of two historical regions: Emilia, which includes the provinces of Piacenza, Parma, Reggio Emilia, Modena, Ferrara and most of the province of Bologna, and Romagna, which includes the provinces of Ravenna, Rimini , Forlì-Cesena and the municipalities of the province of Bologna located east of the Sillaro stream. The emblem adopted by the region represents in a stylized way the two essential features of the long history of the territory: the wavy line of the Po river and the oblique line of the Via Emilia.
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